ASSA ASHUACH

Assa Ashuach

Assa Ashuach was born in Israel in 1969 and completed a BA in product design at the Bezalel Academy of Art and Design. Just after graduating, he opened a studio that dealt mainly with design in cooperation with architects. One of the studio’s major projects was the Football stadium VIP lounge at Bloomfield Tel Aviv.

In 2001, Assa moved to London where he continued to work on his studio’s projects while completing a MA at the Royal College of Art and Design. He graduated in 2003 and received the RCA Society and Thames & Hudson Art Book Award for that same year.

His studio today focuses on three main tracks: product design, collaboration with architects and self-production. Assa also teaches 3D design using digital tools and machinery, and has exhibited at different galleries and museums, including the Esplanade Spiral Building in Tokyo, to which he was invited by IDEE. Some of Assa's work was bought by The Contemporary Art Society for The Special Collection Scheme in London in 2004.

Visit Assa Ashuach on the worldwide web: www.assaashuach.com

.MGX Designs

AI.MGX

AI.MGX

The AI.MGX stool is the first product to be designed using a combination of 3D tools and artificial intelligence. Produced by laser sintering, the chair consists of a cosmetic skin and intelligent soft and hard structures. Like the biological structu ... read more
OMI.MGX

OMI.MGX

The Omi.MGX lamp is one piece made from one material. With a bend, the structure's shape can be transformed. Like a worm or an armadillo, if you twist one end, the rest will follow. This behaviour makes this lamp a versatile product that can eithe ... read more